When does it make sense to outsource a telemarketing campaign verses running it yourself?

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A telemarketing campaign may look simple---just get on the phone and call people, but it is vastly more complicated than that. If you do not have experience with hiring, training and managing a group of outbound callers, you are better off learning the process by working with an experienced outbound call center. Once you are familiar with how a successful outbound b2b appointment setting campaign is set up, you can consider moving it in-house. One of the key problems you will face is finding and retaining top callers. A typical call center goes through hundreds of callers to select a core group of professional callers who will stick at the job. Frequent turn over will drive you crazy if you are trying to manage an in-house telemarketing group.